Our Story

Our Story

Boho opened in downtown Napa in 2013. While fashion is the foremost focus, the store culture incorporates a playful spirit. If we can’t be naked all the time, why not dress up?!

Boho employs ten women - it's a place that encourages everyone to be an entrepreneur.

The store isn't just a place to shop, it's a connection to a bigger picture - it's a ‘lifestyle’. 

Our definition of 'Bohemian' and the essence of Boho Lifestyle is a life of creativity, healthy living, wanderlust, and a love of nature and laughter! 

Another inspiration for the name ‘Boho’ came from Indra’s upbringing; spending time living in a cabin - without running water or electricity - her mother built by hand and traveling  throughout Europe, including living for a time in Athens Greece. 

With a background in Interior Design, Indra brings her creative eye to every element of the shop and uses her knowledge of color and style, honed over many years, to expertly select inventory. 

Boho has developed an extensive training course for employees on how to best dress women based on trends, body shapes and personality. Customers range in age, it’s a place both moms and daughters like to shop at. Heck, Grandma’s too!