Our Story

Our Story

In 2013, Boho opened her doors in downtown Napa. The store culture incorporates a playful spirit, if we can’t be naked all the time, why not dress up?!

We are a team of ten women -  our work environment encourages everyone to be an entrepreneur.

Boho isn't just a place to shop,  it's a ‘lifestyle’. 

Our definition of 'Bohemian' and the essence of Boho Lifestyle is a life of creativity, healthy living, wanderlust, and a love of nature and laughter! 

The owner herself was the child of a 'bohemian' upbringing.  From a young age Indra  traveled throughout Europe with her mother, living for a time in Athens Greece. In California they lived a year in a cabin her mother built by hand, without running water or electricity.  

Indra has a degree in Interior Design, and she brings her creative eye to every element of the shop, using her knowledge of color and style, as well as an ability to understand a women's figure, to expertly select inventory. 

Boho has developed an extensive training course for employees on how to best dress women based on trends, body shapes and personality. Customers range in age, it’s a place both moms and daughters like to shop at.